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Most popular smartphones by country: Is your Phone on the list?

Posted onAuthorNav Patel

Have you ever wondered which smartphone models are most popular in your country? Below, you will find data collected based on mobile web traffic during Q2 2019. The information was collected by Device Atlas by detecting the characteristics of devices accessing different websites. Based on previous studies, we have seen that Android devices are usually more popular in terms of total sales, followed by Apple’s iOS and others. However, we have never seen a breakdown of most popular smartphone models by country. The numbers behind this report are more interesting as you can get a clear picture of the popularity of certain smartphone models in different countries around the world. 

To make things easier for you, we have analysed and grouped the information so that you can easily see the patterns. In Table 1, we have presented a list of top most popular smartphone model in each country. We have also summarized the information in a pie chart below, which shows that the top most popular smartphone model was from Apple in almost 81% of countries (total 29), followed by Samsung in 14% of counties (total 5), and Xiaomi in 5% of countries (total 2). It is important to note that this doesn’t mean that Apple sells the most number smartphones worldwide. When looking at total number of smartphones sold, Samsung is the leader with 17.3% of global market share. The comparison below is only based on the smartphone model that is most popular. 

After looking at the above pie chart, you might be wondering about the smartphone models that were found to be more popular in each country. Based on the data, we found that the most popular smartphone model was iPhone 7, as it had the highest market share in total of 22 countries. Check out Table 1 below for list of countries and market share of Top most popular smartphone model. 

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Table 1. Top most popular smartphone in each country

CountryTop most popular phone modelMarket Share
ArgentinaSamsung Galaxy J2 Prime6.78%
AustraliaiPhone 76.98%
BrazilSamsung Galaxy J2 Prime TV4.36%
CanadaiPhone 87.94%
ColombiaiPhone 75.38%
DenmarkiPhone 710.67%
EgyptSamsung Galaxy Grand Prime Plus6.08%
FinlandiPhone 76.43%
FranceiPhone 76.86%
GermanyiPhone 76.02%
IndiaXiaomi Redmi Note 43.22%
IndonesiaSamsung Galaxy J2 Prime7.10%
IrelandiPhone 77.67%
IsraeliPhone 85.74%
ItalyiPhone 74.83%
JapaniPhone 711.73%
MalaysiaiPhone 7 Plus3.53%
MexicoiPhone 7 Plus5.22%
NetherlandsiPhone 77.66%
NigeriaiPhone 6S4.38%
NorwayiPhone 79.63%
PhilippinesiPhone 66.27%
PolandiPhone 76.94%
PortugaliPhone 75.03%
RomaniaiPhone 74.19%
RussiaiPhone 76.76%
SingaporeiPhone 77.21%
South AfricaiPhone 74.22%
South KoreaSamsung Galaxy Note 85.54%
SpainiPhone 74.69%
SwedeniPhone 79.93%
ThailandiPhone 7 Plus5.74%
TurkeyiPhone 75.58%
UkraineXiaomi Redmi Note 54.03%
United KingdomiPhone 79.58%
USAiPhone 77.85%

In addition to the top most popular smartphone model, we have also summarize the Top 5 most popular smartphone models in each country. We have divided the information by countries where smartphones from a specific manufacturer dominated the top 5 lists. Table 2 shows countries where Apple dominated the top 5 most popular smartphone. There are some surprises in the list as Nigeria, Philippines, and Thailand were all found to have Apple devices in the top 5 most popular smartphone models.  Table 3 shows countries where Apple devices had the majority, meaning 3 out of the top 5 most popular smartphone devices. Table 4 shows list of countries where majority of the top 5 most popular smartphone devices are non-Apple devices. 

Table 2. List of Countries where Apple dominates Top 5 most popular smartphones

CountryRankPhone ModelMarket Share

Australia

1iPhone 76.98%
2iPhone 86.34%
3iPhone 8 Plus5.47%
4iPhone 7 Plus5.20%
5iPhone X4.71%

Denmark

1iPhone 710.67%
2iPhone 86.47%
3iPhone SE6.12%
4iPhone 6S5.61%
5iPhone 65.25%

France

1iPhone 76.86%
2iPhone 6S4.87%
3iPhone 64.02%
4iPhone 83.77%
5iPhone SE3.70%

Italy

1iPhone 74.83%
2iPhone 63.36%
3iPhone 6S3.29%
4iPhone X2.72%
5iPhone 82.65%

Japan

1iPhone 711.73%
2iPhone 811.28%
3iPhone 6S5.66%
4iPhone X5.31%
5iPhone 7 Plus3.69%

Nigeria

1iPhone 6S4.38%
2iPhone 63.52%
3iPhone 72.87%
4iPhone 7 Plus1.87%
5iPhone X1.73%

Norway

1iPhone 79.63%
2iPhone X7.07%
3iPhone 86.68%
4iPhone 6S4.39%
5iPhone SE3.83%

Philippines

1iPhone 66.27%
2iPhone 7 Plus3.98%
3iPhone 6S Plus3.41%
4iPhone 73.13%
5iPhone 6S2.99%

Portugal

1iPhone 75.03%
2iPhone 6S4.85%
3iPhone SE4.08%
4iPhone 64.02%
5iPhone 83.38%

Russia

1iPhone 76.76%
2iPhone 64.22%
3iPhone 6S3.90%
4iPhone SE3.70%
5iPhone X3.40%

Singapore

1iPhone 77.21%
2iPhone X6.52%
3iPhone 7 Plus5.38%
4iPhone 85.03%
5iPhone XR3.99%

Spain

1iPhone 74.69%
2iPhone 62.90%
3iPhone 6S2.90%
4iPhone X2.47%
5iPhone 82.34%

Thailand

1iPhone 7 Plus5.74%
2iPhone 75.60%
3iPhone 85.52%
4iPhone X4.98%
5iPhone 6S3.75%

USA

1iPhone 77.85%
2iPhone 8 Plus7.67%
3iPhone 86.59%
4iPhone X6.04%
5iPhone 7 Plus5.91%

Table 3. List of Countries where Apple has majority (>=3) in Top 5 most popular smartphones  

CountryRankPhone ModelMarket Share

United Kingdom

1iPhone 79.58%
2iPhone 85.56%
3iPhone 6S5.30%
4Samsung Galaxy S84.75%
5iPhone SE4.72%

Germany

1iPhone 76.02%
2Samsung Galaxy S84.75%
3Samsung Galaxy S74.72%
4iPhone 84.26%
5iPhone 6S3.76%

Ireland

1iPhone 77.67%
2iPhone 6S5.90%
3Samsung Galaxy S85.46%
4iPhone 85.18%
5iPhone 64.76%

Netherlands

1iPhone 77.66%
2iPhone 85.33%
3Samsung Galaxy S85.09%
4iPhone 6S4.51%
5Samsung Galaxy S74.05%

Poland

1iPhone 76.94%
2iPhone 6S3.33%
3Samsung Galaxy S83.22%
4iPhone SE2.90%
5iPhone X2.81%

Sweden

1iPhone 79.93%
2iPhone 86.92%
3iPhone X5.51%
4iPhone 6S4.44%
5Samsung Galaxy S74.34%

Finland

1iPhone 76.43%
2iPhone 5S5.17%
3Google Nexus 54.80%
4iPhone 84.17%
5iPhone X3.99%

Canada

Canada - Wikipedia

1iPhone 87.94%
2iPhone 77.69%
3Samsung Galaxy S85.37%
4iPhone 8 Plus5.13%
5iPhone 6S5.10%

Mexico

1iPhone 7 Plus5.22%
2iPhone 74.19%
3Samsung Galaxy J2 Prime4.05%
4iPhone 63.84%
5iPhone X3.06%

Israel

1iPhone 85.74%
2OnePlus 64.54%
3iPhone 6S Plus4.18%
4Samsung Galaxy S83.86%
5iPhone 73.34%

Turkey

1iPhone 75.58%
2iPhone 6S5.34%
3iPhone 65.14%
4iPhone 7 Plus4.00%
5Samsung Galaxy J7 Prime3.88%

Malaysia

1iPhone 7 Plus3.53%
2iPhone 62.66%
3iPhone 72.17%
4Samsung Galaxy J2 Prime2.12%
5iPhone X2.05%

South Africa

1iPhone 74.22%
2Samsung Galaxy Grand Prime Plus3.34%
3iPhone 63.06%
4iPhone 82.87%
5Huawei P20 Lite2.45%

Table 4. List of Countries where non-Apple devices have majority in Top 5 most popular smartphones  

CountryRankPhone modelMarket Share

Romania

1iPhone 74.19%
2iPhone X3.88%
3Samsung Galaxy S83.41%
4Samsung Galaxy S73.19%
5Samsung Galaxy S33.14%

Ukraine

1Xiaomi Redmi Note 54.03%
2iPhone 73.43%
3Xiaomi Redmi 4X3.06%
4Xiaomi Redmi 5 Plus2.91%
5iPhone X2.54%

Brazil

1Samsung Galaxy J2 Prime TV4.36%
2iPhone 74.15%
3Samsung Galaxy J53.11%
4Samsung Galaxy J5 Prime2.91%
5iPhone X2.73%

Colombia

1iPhone 75.38%
2iPhone 64.95%
3Huawei P20 Lite3.26%
4Samsung Galaxy J7 Prime3.00%
5Samsung Galaxy J2 Prime2.95%

Argentina

1Samsung Galaxy J2 Prime6.78%
2Samsung Galaxy J7 Prime4.55%
3Samsung Galaxy J7 (2016)4.41%
4Samsung Galaxy J5 Prime2.74%
5Motorola Moto G42.33%

India

1Xiaomi Redmi Note 43.22%
2Xiaomi Redmi Note 5 Pro2.45%
3Samsung Galaxy J22.39%
4Xiaomi Redmi 5A2.31%
5Samsung Galaxy J7 Prime2.06%

South Korea

1Samsung Galaxy Note 85.54%
2Samsung Galaxy Note 94.97%
3LG X4+4.22%
4Samsung Galaxy S83.82%
5iPhone X3.06%

Indonesia

1Samsung Galaxy J2 Prime7.10%
2Oppo A3s3.45%
3Oppo A37f2.88%
4Xiaomi Redmi 5A2.47%
5Xiaomi Redmi 4A1.95%

Egypt

1Samsung Galaxy Grand Prime Plus6.08%
2Samsung Galaxy Grand Neo2.08%
3iPhone 6S1.99%
4Samsung Galaxy Grand Prime VE1.74%
5Samsung Galaxy J2 Pro1.74%

Source: DeviceAtlas