Apple iPhone dominates in these 29 countries

Have you ever wondered which smartphone models are most popular in your country? Below, you will find data collected based on mobile web traffic during Q2 2019. The information was collected by Device Atlas by detecting the characteristics of devices accessing different websites. Based on previous studies, we have seen that Android devices are usually more popular in terms of total sales, followed by Appleā€™s iOS and others. However, we have never seen a breakdown of most popular smartphone models by country. The numbers behind this report are more interesting as you can get a clear picture of the popularity of certain smartphone models in different countries around the world. 

To make things easier for you, we have analyzed and grouped the information so that you can easily see the patterns. In Table 1, we have presented a list of top most popular smartphone model in each country. We have also summarized the information in a pie chart below, which shows that the top most popular smartphone model was Apple iPhone in almost 81% of countries (total 29), followed by Samsung in 14% of counties (total 5), and Xiaomi in 5% of countries (total 2). It is important to note that this doesn’t mean that Apple sells the most number smartphones worldwide. When looking at total number of smartphones sold, Samsung is the leader with 17.3% of global market share. The comparison below is only based on the smartphone model that is most popular. 


After looking at the above pie chart, you might be wondering about the smartphone models that were found to be more popular in each country. Based on the data, we found that the most popular smartphone model was iPhone 7, as it had the highest market share in total of 22 countries. Check out Table 1 below for list of countries and market share of Top most popular smartphone model. 

Table 1. Top most popular smartphone in each country

Country Top most popular phone model Market Share
Argentina Samsung Galaxy J2 Prime 6.78%
Australia iPhone 7 6.98%
Brazil Samsung Galaxy J2 Prime TV 4.36%
Canada iPhone 8 7.94%
Colombia iPhone 7 5.38%
Denmark iPhone 7 10.67%
Egypt Samsung Galaxy Grand Prime Plus 6.08%
Finland iPhone 7 6.43%
France iPhone 7 6.86%
Germany iPhone 7 6.02%
India Xiaomi Redmi Note 4 3.22%
Indonesia Samsung Galaxy J2 Prime 7.10%
Ireland iPhone 7 7.67%
Israel iPhone 8 5.74%
Italy iPhone 7 4.83%
Japan iPhone 7 11.73%
Malaysia iPhone 7 Plus 3.53%
Mexico iPhone 7 Plus 5.22%
Netherlands iPhone 7 7.66%
Nigeria iPhone 6S 4.38%
Norway iPhone 7 9.63%
Philippines iPhone 6 6.27%
Poland iPhone 7 6.94%
Portugal iPhone 7 5.03%
Romania iPhone 7 4.19%
Russia iPhone 7 6.76%
Singapore iPhone 7 7.21%
South Africa iPhone 7 4.22%
South Korea Samsung Galaxy Note 8 5.54%
Spain iPhone 7 4.69%
Sweden iPhone 7 9.93%
Thailand iPhone 7 Plus 5.74%
Turkey iPhone 7 5.58%
Ukraine Xiaomi Redmi Note 5 4.03%
United Kingdom iPhone 7 9.58%
USA iPhone 7 7.85%