This article highlights the most popular smartphones from sales data in September 2024 across eight countries, based on data from Counterpoint’s market research.
The data includes smartphone sell-through volumes and is part of Counterpoint’s larger database, which covers mobile handset sales (smartphones and feature phones) across 50+ countries.
Key Findings
- Apple iPhones dominated the best-selling smartphone charts in most countries, particularly the iPhone 16 Pro Max and iPhone 15 Pro Max.
- Samsung Galaxy phones were also popular, particularly the Galaxy S24 series and Galaxy A series in some countries.
- There were some regional variations, with domestic brands like Redmi, OPPO, vivo, and HONOR showing strength in China and India.
Most Popular Smartphones by Country
Here’s a table summarizing the top 5 best-selling smartphone models in each country for September 2024:
| Country | Rank | Model | Share |
|---|---|---|---|
| USA | 1 | Apple iPhone 16 Pro Max | 18% |
| 2 | Apple iPhone 16 Pro | 10% | |
| 3 | Apple iPhone 16 | 8% | |
| 4 | Apple iPhone 15 | 8% | |
| 5 | Samsung Galaxy A15 5G | 6% | |
| China | 1 | Apple iPhone 16 Pro Max | 3% |
| 2 | Apple iPhone 16 Pro | 3% | |
| 3 | HONOR X50 | 2% | |
| 4 | OPPO A3x China | 2% | |
| 5 | vivo Y37 | 2% | |
| India | 1 | Redmi 13C 5G | 3% |
| 2 | Pocophone M6 5G | 3% | |
| 3 | vivo T3 Lite 5G | 2% | |
| 4 | Samsung Galaxy S23 FE | 2% | |
| 5 | Apple iPhone 15 | 2% | |
| Germany | 1 | Apple iPhone 15 Pro Max | 10% |
| 2 | Apple iPhone 15 Pro | 9% | |
| 3 | Apple iPhone 16 Pro Max | 6% | |
| 4 | Samsung Galaxy A55 5G | 6% | |
| 5 | Samsung Galaxy S24 | 5% | |
| UK | 1 | Apple iPhone 15 Pro Max | 22% |
| 2 | Apple iPhone 15 Pro | 14% | |
| 3 | Samsung Galaxy A15 5G | 6% | |
| 4 | Samsung Galaxy S24 | 5% | |
| 5 | Samsung Galaxy S24 Ultra | 4% | |
| France | 1 | Samsung Galaxy S24 | 18% |
| 2 | Apple iPhone 15 Pro | 7% | |
| 3 | Samsung Galaxy S24 Ultra | 7% | |
| 4 | Apple iPhone 15 | 6% | |
| 5 | Apple iPhone 16 | 5% | |
| South Korea | 1 | Samsung Galaxy Z Flip 6 | 10% |
| 2 | Samsung Galaxy S24 | 8% | |
| 3 | Samsung Galaxy A15 5G | 7% | |
| 4 | Apple iPhone 16 Pro Max | 6% | |
| 5 | Samsung Galaxy A15 4G | 6% | |
| Japan | 1 | Apple iPhone 16 | 13% |
| 2 | Apple iPhone 14 | 12% | |
| 3 | Apple iPhone 15 | 12% | |
| 4 | Apple iPhone 16 Pro | 8% | |
| 5 | Google Pixel 8a | 4% |
iPhone 15 Dominates, Samsung Makes a Comeback in Q3 2024
Apple continued its reign in the smartphone market in the third quarter of 2024, with the iPhone 15 leading the charge and capturing a 3% share of the overall market. The iPhone 15 Pro Max and iPhone 15 Pro followed closely behind, indicating a growing preference for premium models with enhanced features like improved cameras and displays.
While Apple maintained its dominance, its overall contribution to the top-10 list slightly declined compared to the previous year. This shift can be attributed to increased competition from other Original Equipment Manufacturers (OEMs).
Samsung staged a significant comeback, securing five spots on the top-10 list. Notably, the Galaxy S series made a triumphant return after a five-year absence, highlighting the continued impact of Samsung’s focus on GenAI capabilities and aggressive marketing efforts.
Xiaomi’s budget-friendly Redmi 13C continued its impressive run, maintaining its position in the top 10 for the second consecutive quarter, mirroring the success of its predecessor, the Redmi 12C.
This quarter’s results demonstrate the continued strength of Apple in the premium segment while highlighting the competitive landscape of the smartphone market with Samsung and other players making significant strides.
Source: Counterpoint
I am officially a tech addict and enjoy providing my views on matters related to this industry. I am always interested in trying out new tech gadgets and I have owned multiple smartphones including the legendary HTC One, SGS2, Nexus 4, iPhone 4, 5S, 6S, XR, Note 9. You can ask me any tech related questions in the comment section or on twitter @hookedNav