Now that we’re all working from home, the daily video calls are quickly becoming a part of everyday life and with them comes the expectation to look professional. So how do you perfect your ZOOM, Skype, FaceTime and WhatsApp video calls? TV commercial director Al Morrow is about to launch a lighting product that’s bound to brighten up your day.
BIG SOFTI – Film lighting for your phone.
In BIGSOFTI, he has developed a mobile light that works with phones, cameras, tablets and laptops to bring these professional lighting principles together into a super lightweight, easy to use gadget so people can benefit from the way professionals do things on a film set.
Morrow, the inventor of the playfully named BIGSOFTI says, ‘on a film set, we’ll always use the biggest softest light sources when lighting actors and models. The diffused light gently wraps around facial features, reducing any hard shadows making sure they always look their best. BIGSOFTI is designed to work with phones, cameras and laptops to bring these professional lighting principles together into a super lightweight, easy to use, mobile soft light for better photos, videos and video calls‘ on all your devices.
BIGSOFTI was developed and designed by the prestigious team at VERT in Redfern, NSW. The VERT team have won multiple Good Design awards and are the brains behind design elements for technology brands SONY and INTEL, regular contributors to great cultural projects for Sculptures By The Sea, The Maritime Museum, the BBC, the Sydney Observatory, and the Sydney Metro and leading names Deus & BMW, the NRMA, and Chivas Regal just to name a few.
BIGSOFTI has a simple 2 button layout that functions as a combination of 9 different light settings:
- Button 1 – Power On & Brightness Adjust – LOW – MID – MAX
- Button 2 – 3 Color Temperature Setting – DAYLIGHT – CLEAN WHITE – TUNGSTEN
You can also control your lighting angle by up to 45 degrees with the rotating barrel connector built into all accessory mounts.
Pricing and Availability
BIGSOFTI is currently available on Kickstarter with a target goal of $12,354 USD and they have managed to raise $104,024 USD with a total of 1475 backers and 26 days to go. You can purchase BIGSOFTI for $59 USD (Early Bird Deal 25% off) and it is estimated to ship during Dec2020. In the box, you get 1 x BIGSOFTI Lighting Module and 1 x Accessory of Your Choice (Universal Clip, Camera Shoe with 1/4″-20 or 3M Adhesive Mount).
I am officially a tech addict and enjoy providing my views on matters related to this industry. I am always interested in trying out new tech gadgets and I have owned multiple smartphones including the legendary HTC One, SGS2, Nexus 4, iPhone 4, 5S, 6S, XR, Note 9. You can ask me any tech related questions in the comment section or on twitter @hookedNav